Findings
A finding is an issue, opportunity, or signal identified during analysis.
Updated August 2026
Overview
Findings are the atoms of the report. Each one describes what was observed, where, and what it means.
Anatomy of a finding
- What was observed.
- Which pages or areas it affects.
- Why it matters.
- The recommended action.
Types of finding
- Issue — something working against the site.
- Opportunity — something available that is not being used.
- Signal — an observation that provides context.