How Website Audits Work
The lifecycle of a FixRank audit: discovery, crawl, analysis, scoring, and prioritization.
5 min readUpdated June 15, 2026
Overview
FixRank audits combine a discovery phase (sitemaps, GSC, internal links), a full crawl, and a multi-pass analysis across technical, semantic, and content layers.
Discovery
We assemble a URL set from XML sitemaps, Search Console, and the internal link graph.
Crawl
Pages render headlessly so we see what users and Googlebot actually see, including client-rendered content.
Analysis & scoring
Each URL is scored across signals, then aggregated up to site-level Fix Score and Priority Score.
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- Understanding Audit ResultsNavigate the audit report: categories, severity, affected URLs, and recommended fixes.
- Crawlability & IndexabilityDiagnose what blocks Googlebot and AI crawlers from reaching or indexing your content.
- Priority Scoring ExplainedHow FixRank ranks opportunities so you always work on the highest-impact change first.