Responsible AI

How FixRank uses AI and what it will not claim.

Updated August 2026

Overview

FixRank uses AI to analyse websites and produce recommendations. The rule that governs that use is honest labelling.

Principles

  • Observed evidence and model-estimated signals are always labelled separately.
  • Estimated data is never presented as official platform data.
  • Recommendations are advisory and reviewed by you before anything changes.

More detail

The Responsible AI page covers FixRank's wider AI commitments.