Understanding Search Potential
An estimate of incremental organic traffic available if open opportunities are resolved.
5 min readUpdated June 15, 2026
Overview
Search Potential models how much organic traffic you'd gain by closing your current opportunity backlog. It's computed from query-level impressions, current rank, and realistic CTR uplift.
How it's calculated
For every keyword you rank for, we project the position you'd reach if related fixes were deployed, then convert to clicks using CTR curves for your vertical.
What changes the estimate
New impressions, deployed fixes, algorithm shifts, and seasonal demand all re-calibrate Search Potential weekly.
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